Will Fuentes failed the bar exam, took a holiday job at Best Buy for the employee discount, and ended up falling in love with sales. That path — from law school to retail floors to founding a sales acceleration firm that’s worked with over 700 clients — shaped how he thinks about prospecting, process, and what actually drives revenue.

On this episode of Modern Prospecting, Andre Yee talks with Will about why the old playbook of mass emails and high-volume dials has lost its edge, and what’s replacing it. Will breaks down how layering signals, applying behavioral psychology, and building structure into sales teams produces results that gut instinct alone never could. He also gets honest about AI’s role in sales — where it’s a force multiplier for top performers and a warning sign for everyone else.

Along the way, Will shares the story of getting fired on his son’s first day of kindergarten, calling his wife from the parking lot, and deciding he’d never work for anyone again. Within nine months, he’d sold a million dollars in services.

This conversation covers what’s working in prospecting right now, why the SDR role isn’t going away but is changing fast, and how to build a career in sales when the ground keeps shifting underneath you.


Chapters:
00:00 – Introduction
00:11 – From Retail to Entrepreneurial Success
06:35 – “Consistency Drives Predictable Results”
08:56 – Focus on Connections, Not Traffic
12:40 – Decoding Signals Behind Layoffs
16:35 – Optimizing Workflows with AI Agents
20:19 – “Shifting Sales Roles with AI”
21:20 – Sales Pipeline Requires SDR Support
27:19 – “40/20 Rule for Growth”
29:06 – “Persistence Through Practice and Patience”
33:03 – Self-Reflection and Being Present
34:44 – “Fatherhood and Sales Insights”
35:15 – Outro